Inbound marketing basically involves persuading consumers to buy a particular product or service. While a number of inbound marketing techniques are immersed in dealing with and influencing people to come up with desired decisions, other techniques involve helping consumers to draw decisions based on their marketing programs. Such programs take advantage of the various areas of behavioral psychology to ensure enhancement of effectiveness of inbound marketing programs.
They adopt rules that identify appropriate behavioral psychology principles, and have them applied to various stages of consumer decision making. Today, marketers take advantage of marketing campaigns that utilize these behavioral principles to ensure success.
Importance of Behavioral Psychology in Inbound Marketing Process
Posted by Om Thoke on May 1st, 2013
Becoming a Successful Blogger Requires Lot of Patience
Posted by Om Thoke on April 22nd, 2013
Just the way you need to struggle to find your way to the top of IT ladder, becoming a successful blogger is no different; it requires lot of patience, hard-work, and determination, but the sad part is that people usually take blogging as a hobby, and expect to earn a lot out of it. And, when they don’t see good results, they give up, even before actually knowing the true earning potential. Remember, you can’t become successful in any business, so it’d be quite unfair to expect a miracle in a matter of few days or months after starting a blog.
When I look back and see, I made almost nothing for the first 10 months as a blogger, and if I’d have given up even before receiving my first $100 Google Adsense pay-check, there was no way I’d have seen the $1000, $2000 or $3000 pay-checks ever in my life.
As a matter of fact, this golden rule pretty much applies to every career path, and if you join a start-up company, you may actually be paid very low during the first 6-12months, but if you prove your worth, and help the company grow, then you’re bound to be compensated really well. And, the pitiful part is that majority of the fresh graduates don’t really understand this fact, and waste lot of time in finding a so-called dream job in a MNC; but, little do they realize that these days, any job is as insecure as it can get, and a fresher and a CEO can get laid off alike, at any point of time!
Anyway, turning our focus back to blogging, what you need to understand is that a blog requires to be nurtured constantly, and alongside building backlinks, you need to keep adding quality contents to create a great collage of useful info, and then focus on giving it a professional look. All of that would easily take about 8-12 months, and by the time your blog starts receiving organic traffic, you should start writing guest posts, and build a relationship with fellow bloggers in the blogosphere.
Facebook Temporarily Down – Anything to do with CISPA?
Posted by Om Thoke on April 18th, 2013
I just tried logging into my Facebook account some time ago, to post a new status update, and just saw that it was down, and then just noticed that the cybersecurity Bill better known as H.R. 624 or CISPA has been passed through lower house of Congress, and the dreadful part of the story is that it permits the private firms to share your confidential data, such as text messages, emails, and even files and documents stored on the cloud with US government, if there’s a so-called “threat”.
Now that sounds lame to me, and it’s bound to be misused in many ways, and I feel that the Chinese are much better off in that regard.
CISPA is apparently supposed to prevent and defend against cyber-attacks on critical national infrastructure as well as against other Internet attacks on private firms with the help of “cyberthreat information” obtained through various sources.
This simply means Google, Facebook, Twitter, and all the players can’t really safeguard your confidential data anymore, and you better be careful about what you write in all your e-mails.
You may send a joke in your next mail, saying “get Obama bombed” and next day you may find yourself behind the bars for potentially being a terrorist, thanks to CISPA. I’m not too sure if the FB glitch has got anything to do with CISPA directly, but I don’t really like the idea behind the move at all!
And, how about you – do you think CISPA should be enforced?
Are You Doing What You Like?
Posted by Om Thoke on April 12th, 2013
Making money is one part of the story, and doing things that you like, is another! But, the sweet conjunction of both the aspects, can actually yield wonderful results. If you actually do things that you love, at your work-place, then the chances are extremely high that you’d succeed with flying colors, while on the other hand, your performance may continue to degrade over time, if you’re stuck up in a job that you don’t really like!
Sure thing, you may ask me if I really love to slog for 17-18 hours a day, and even work on weekends, sacrifice my peace of mind by spending sleepless nights whenever the traffic levels of my blogs drop, and whenever I’ve got stringent deadlines to finish the projects, but let me tell you it’s a part of sweet pain!
My Top 10 Goals for 2013
Posted by Om Thoke on March 20th, 2013
Blogging can be a promising career, and you can live life king size, as a full-time blogger, provided you work hard, and learn SEO, and get the job done. And, I still continue to work as a full-time blogger, cum a cyber entrepreneur. I had written a similar post last year, and I’m glad that I had been able to accomplish majority of those things. But, New Year has presented me with newer challenges, as well as rewards. As you know about my automotive craving during the first three months of the year, I’ve already finished my quota of this year by bringing home the Volvo s80 3.2 , and that certainly was on top of wish-list already.
But, anyway here are my top 10 goals for 2013 -
